2016 Digital Marketing Checklist for Practitioners and Businesses

I began a FREE technology empowerment training program for youths this year February with specific focus on teaching ebusiness/digital marketing certificate class. By March this same year 2015, I synergized with other members of the Lagos YALINetworkFace2Face in building the Team7Project! – a Nigerian non-profit social enterprise working to encourage Nigerian Young Professionals (Graduates/Under-graduates) to use information and communication technology (ICT) to empower themselves socially and economically. We (Team7Project) have trained over a thousand youths in about 6 basic implemented project held across Nigeria.

I’m really enjoying it – the student are always enthusiastic and operating all at different levels of eBusiness expertise and experience. Creating material priodically for a 2day and at least four hour class daily for every project is not really easy (nor be beans), but I love it so far! It’s an exercise in visual, rigorous, accountable, consistent long form periodic content creation.

Google Issues Warnings About Poor Search Rankings For Non-Mobile Sites

Google has been making strides to improve mobile search results to make the SERPS a better place for users searching on smartphones and tablets.

One of the more recent changes have been displaying a “mobile-friendly” tag next to sites in mobile search results that have been confirmed to display correctly on a mobile screen.

To earn a mobile-friendly label your site needs to pass a set of criteria. You can find out if your site meet’s Google’s standards or not by using the mobile-friendly site testing tool.

Now, Google isn’t leaving it up to webmasters to test their own sites, the company has taken to sending warnings to users who have verified their site via Webmaster Tools when their site is not mobile friendly.

The tweak strategy

"I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life as a champion'." - Muhammad Ali.

Life is going to find way to test you. At times, you may feel that life is unfair. The urge to quit during these times are the highest but don’t give in. Whatever your dream is, if it’s important to you, then fight for it. 

Just remember that there is more than one way to achieve your dreams. If one way doesn’t work, just change your strategy. Always employ the 'tweak strategy' - a concept that allows room for continuous improvement based on previous result (s).

#Photo from the ICube Exhibition in Lagos #PriestlyAdaigbe representing Alternative Adverts

PLANNING A CHECKLIST FOR YOUR NEW WEBSITE

One of the key mistakes most online start-ups make in creating their website is to completely underestimate the amount of work required to plan before doing so.

A useful way to manage that situation is to create a planning checklist for everything that is required.

Writing your planning checklist is also a good time to think about and define the basics of your online business, what is your website is intended to achieve, who is your target market etc. 

1. Define your goals?

Still on #project_2015 

Sharing a preview of my current project to rap up 2015.

The book will be sharing an in-dept knowledge on the basics of digital marketing and how you can make use of the information to stand out of competition understanding that the internet has changed the way companies design their marketing strategies.

Whereas marketing may have once been limited to a particular or specific geographical area, internet has meant that marketing strategies and targeted demographics can be greatly widened since the web knows no true geographical boundaries. At the same time, the easy access to the web also means that your competition has changed as well. Before you might have had one or two competition in town but now you are competing with every one that has a website.

About the YALINetwork/Team7Project Training Program Held on the 10th Nov. at the US Consulate, Lagos

The Lagos YALI Network Face2Face in collaboration with the the Team7Project organised a one-day YALILeans program.

The ‪#‎YALINetwork‬/Team 7 Project Digital-Business One-day Learning Program - a development course targeted at Working Professionals, Professional Artisans and Business Owners, Graduates & Undergraduates, widely aimed at equipping them with useful didgital marketing, technological, e-business and traditional business knowledge that will improve their business, employability and productivity in the work and business place.